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Consumer safety

Health & Beauty

Counterfeit cosmetics and personal care products put real people at risk. NovaVera puts a covert identity in the bottle, the cap, the label and the carton, so a phone or reader can tell the genuine product from a refill or a fake.

Talk to the teamSee it working
ppm–pptdetection, parts per million to parts per trillion
~1 ppmtypical loading in a label varnish
3 levelsby eye, by phone, by reader
The challenge

Why the usual features fall short

Beauty products are copied fast and sold through the same marketplaces as the real thing. Look-alike packaging is cheap, refilled containers are common, and a consumer cannot tell a dangerous fake from the product they trust.

Where NovaVera fits

Built into the material

Crystals go into the molded bottle and cap, the label varnish and the carton print. A phone confirms the crystal and the unit code; a reader confirms the lot. Where an ingredient matters, its level can be measured non-destructively.

Practical applications

  • Bottles, jars and closures molded with crystal masterbatch
  • Label varnish and carton inks with a covert identity
  • Holographic labels: overt, covert and forensic in one
  • Ingredient and additive verification
  • Diversion checks by market

Plastics

The identity is in every molded part.

Crystals are compounded into a masterbatch, the concentrated pellets molders already use for color and additives. Let the masterbatch down on a normal molding or extrusion line and every part carries the code from the first shot. Nothing is printed, attached or peeled off.

Reader signal—
Estimated share—

Illustration. Signal strength scales with the amount of crystal, so the same reader that says "genuine" can also say "how much".

AuthenticateYes or no: is the crystal there?
MeasureHow much is there? In plant trials the signal rose as stacked sheets got thicker.
Prove recycled contentTag your resin, then measure its share in the finished product.
Sort at end of lifeDifferent crystals mark different polymers for faster sorting.
A handheld reader measuring a stack of tagged plastic sheets
Measuring tagged plastic sheets.
Plastics already carrying Intelligent Material
LDPEHDPEEVAPPPETCPETPESPEIPCPAPSPEEKLCPABSTPUCOCPVCPVOHNBR

Also in inks, varnishes, waxes, coatings, fibers and metals. Typical loadings are around 1 part per million in a bottle or label varnish.

Ready-to-mold masterbatch pellets, supplied through NovaVera.

Invisible inkjet · on the line you already run

Print the invisible. Two ways.

The same crystal ink prints a data-matrix code, serial number or logo that disappears in daylight, glows under UV and carries a covert crystal layer only our reader can confirm. Drop it into an HP45 cartridge, or run it continuously with UV curing, without ever touching the product.

HP45 CRYSTAL INK thermal inkjet standard cartridge UV INKJET CONTINUOUS UV LED cure air gap · never touches UV LIGHT Code glows PRINTED 0
Light
On the line
Illustration
Method 1

HP45 thermal inkjet cartridges

Crystal ink in a standard HP45-format thermal cartridge. It drops into the coder already on your line or a desktop printer for samples. No new station, no new head.

  • Demonstrated at 800 units a minute on pharmaceutical vials
  • Crystals about 0.3 µm, small enough to jet without clogging. Conventional security phosphors are a micron and larger, too big for inkjet heads
  • Two layers in one mark: a UV-visible code anyone with a flashlight can check, and a covert crystal only our reader can measure
  • Data-matrix, QR, serial numbers, lot codes and logos

Best for: cartons, labels, vials, caps and paper, and pilot runs that start on a desk and move to the line unchanged.

Print a sample on your product
On the vial lineAn invisible data-matrix code printed from a standard thermal inkjet cartridge, glowing under UV.
On the bottling lineThe printed code glows under UV; the covert layer answers only the reader. Printed at full line speed.

Related industries

Same material, other proofs.

Ready to evaluate NovaVera for Health & Beauty? We work directly with technical evaluators and procurement teams, from the first sample to full production.

Medical Devices & PharmaceuticalsMedical supply chains run under some of the toughest regulatory and physical conditions in manufacturing. Intelligent…Learn more →Luxury Goods & ApparelLuxury gets copied because the logo is the product. NovaVera adds a second identity the shopper…Learn more →Wine & SpiritsCounterfeiters refill genuine bottles, copy labels and re-seal caps. NovaVera protects the code, the bottle, the…Learn more →Materials ManufacturingPlastics, inks, fibers and coatings that carry their own batch and plant signature. The same identity…Learn more →

Ready to evaluate NovaVera?

Tell us what you need to protect in health & beauty, where it is made and who needs to check it. We reply within two business days.

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